I directed design and branding across various media channels, including television, radio, web, and social platforms. I also created high-quality digital and print content, managing the end-to-end design process from concept to delivery

I delivered end-to-end product design solutions that improved user experience and business outcomes by leading UX flows, prototypes, and scalable design systems. I applied user-centered design to enhance usability, collaborated on branding and responsive design, and led creative initiatives across digital, web, and print.

I led cross-functional teams (product, engineering, marketing, revenue) in defining design strategies for web-based SaaS
applications, responsive platforms, and multi-device experiences (desktop, mobile, TV)

I developed UX/UI deliverables such as wireframes, prototypes, high-fidelity mockups, and the design system, and also conducted UX research to gather insights, iterated designs, and optimized user flows for improved customer satisfaction

Currently, I lead end-to-end product design for FOX’s Emerging Technologies team, delivering elevated user experiences across business-critical tools and evolving a scalable design system to unify UX and visual identity across platforms.

I collaborate cross-functionally to shape strategy, build interactive prototypes, and ensure accessibility and usability at scale. This is achieved by bringing deep expertise in systems-based design, visual storytelling, and stakeholder alignment to drive innovation and efficiency across enterprise and media-facing products.